Market & Competition Analysis

Evaluating Opportunities and Threats. I once met Lou Holtz, former football coach of the University of Notre Dame. He is the only coach in NCAA history to lead six different teams to bowl games and is now in the College Football Hall of Fame. The squeaky bespectacled Holtz spoke of his five-point doctrine of winning games. Two of the five points involve masterfully assessing external factors - the environment and the competition.

In order to evaluate your prospects for practice startup success, MPSG can scrutinize the existing opportunities and threats confronting your future business with as much or as little detail as your situation calls for. Options include: measuring the market size and determining its’ growth or contraction, conducting an overview of your specialty segment together with a demographic profile of your location and assessing your potential competitors. This external appraisal will evaluate the influential factors outside of your practice, providing you with important data valuable for your decision making.